
September Smith
AI Strategist, Educator & Engineer
Founder, Of Course AI
What I do
I help consultants, coaches, and advisors who’ve become the bottleneck in their own business — where admin and coordination crowd out the work only they can do. Using AI, we build a system into the business that takes the busywork off their hands, so they get back to their best work.
Why me
I don’t teach AI from the outside — I build with it. I’m an engineer who designs and builds my own agentic AI systems, with a master’s in how adults actually learn. Most “AI experts” teach you which buttons to push inside an app; I teach AI by co-building the real thing with you — using the most capable tools to create what matters most to you.
I help people who…
- Run a real practice but route every client, decision, and task back through themselves
- Know their time should go to strategy and clients — not formatting docs and updating systems
- Have tried VAs or DIY automation and found the overhead ate the time it was meant to save
How I work
Let AI find your #1 bottleneck — to take it off your hands
A working session, not a talk. You use AI to find the one bottleneck in your business worth automating first — high-impact and within reach — and leave knowing exactly what to hand to AI to win back hours every week.
The Strategic AI Business Engine
Stop being the bottleneck in your own business. A guided sprint where we build an AI system into your business — one you own — that takes the busywork off your hands and gives you back your time for the work only you can do.